Special Session Summary Reactance Revisited: Why Absence Makes the Heart Grow Fonder

Yael Zemack-Rugar, Duke University
Gavan J. Fitzsimons, Duke University
[ to cite ]:
Yael Zemack-Rugar and Gavan J. Fitzsimons (2005) ,"Special Session Summary Reactance Revisited: Why Absence Makes the Heart Grow Fonder", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 391-393.