Special Session Summary Current Research on the Role of Inferred Motives in Consumer Reactions to Influence Agents

Rebecca Hamilton, University of Maryland
Amna Kirmani, Southern Methodist University
[ to cite ]:
Rebecca Hamilton and Amna Kirmani (2005) ,"Special Session Summary Current Research on the Role of Inferred Motives in Consumer Reactions to Influence Agents", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 380-382.