Special Session Summary Interpretive Research: Lessons From the Field and a Report From the World of Practice

Alladi Venkatesh, University of California, Irvine
[ to cite ]:
Alladi Venkatesh (2005) ,"Special Session Summary Interpretive Research: Lessons From the Field and a Report From the World of Practice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 347-348.