Special Session Summary Me, My Self, and My Brands

Hope Jensen Schau, University of Arizona
Cristel Antonia Russell, San Diego State University
[ to cite ]:
Hope Jensen Schau and Cristel Antonia Russell (2005) ,"Special Session Summary Me, My Self, and My Brands", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 335-338.