Special Session Summary the Influence of Primary and Secondary Goals on Consumer Decision Making

Leonard Lee, Massachusetts Institute of Technology
[ to cite ]:
Leonard Lee (2005) ,"Special Session Summary the Influence of Primary and Secondary Goals on Consumer Decision Making", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 331-334.