To Spend Or Not to Spend? the Effect of Budget Constraints on Estimation Processes and Spending Behavior

Joost M.E. Pennings, University of Illinois
Koert van Ittersum, Georgia Institute of Technology
Brian Wansink, University of Illinois
[ to cite ]:
Joost M.E. Pennings, Koert van Ittersum, and Brian Wansink (2005) ,"To Spend Or Not to Spend? the Effect of Budget Constraints on Estimation Processes and Spending Behavior", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 328-329.