Special Session Summary Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase

Heather Honea, San Diego State University
[ to cite ]:
Heather Honea (2005) ,"Special Session Summary Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 189-192.