Special Session Summary Simple Payments and Complex Rewards: Consumers’ Preference For Complexity in Payment Versus Reward Schedules

Tom Meyvis, New York University
[ to cite ]:
Tom Meyvis (2005) ,"Special Session Summary Simple Payments and Complex Rewards: Consumers’ Preference For Complexity in Payment Versus Reward Schedules", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 179-181.