Roundtable Concepts, Concept Development, and Consumer Research

John D. Branch, Washington University in Saint Louis
ABSTRACT - Concepts serve critical functions in science. Indeed, the advancement of human knowledge relies on concepts, both for their descriptive powers and for their role as the building-blocks of theory. Concept development, therefore, plays a similarly critical function in science. Consumer research, however, suffers from a conceptual immaturityC there is a lack of philosophical discussion of concepts in the consumer research literature, and concept development has largely been neglected by consumer researchers. The purpose of this roundtable, therefore, is to provide a forum for consumer researchers to explore concepts and concept development, and their implications for consumer research.
[ to cite ]:
John D. Branch (2005) ,"Roundtable Concepts, Concept Development, and Consumer Research", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 178-178.