Special Session Summary Advances in the Investigation and Application of the Anchoring and Adjustment Heuristic

Leif D. Nelson, New York University
[ to cite ]:
Leif D. Nelson (2005) ,"Special Session Summary Advances in the Investigation and Application of the Anchoring and Adjustment Heuristic", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 125-128.