Special Session Summary Product Assortment and Variety-Seeking in Consumer Choice

Alexander Chernev, Northwestern University
[ to cite ]:
Alexander Chernev (2005) ,"Special Session Summary Product Assortment and Variety-Seeking in Consumer Choice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 119-121.