Shifting Reference Points &Amp; Fleeting Pleasures

James E. Heyman, University of CaliforniaBBerkeley
Barbara Mellers, University of CaliforniaBBerkeley
Sergei Tishcenko, Bank of America Capital Management
Alan Schwartz, University of Illinois, Chicago Circle
[ to cite ]:
James E. Heyman, Barbara Mellers, Sergei Tishcenko, and Alan Schwartz (2005) ,"Shifting Reference Points &Amp; Fleeting Pleasures", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 116-117.