Naive Story Models and Mental Correlations: Why Correlation (A to B) Is Not Equal to Correlation (B to A)

Dhananjay Nayakankuppam, University of Iowa
Arul Mishra, University of Iowa
EXTENDED ABSTRACT - Judgments quality has been an issue of considerable interest in decision-making, if only because the quality of judgments places a ceiling on decision quality. Prior research has documented that human judgment tends to be quite poor (Meehl, 1954; Dawes, 1979) where individuals often appear very poorly calibrated to the data.
[ to cite ]:
Dhananjay Nayakankuppam and Arul Mishra (2005) ,"Naive Story Models and Mental Correlations: Why Correlation (A to B) Is Not Equal to Correlation (B to A)", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 115-115.