The Effect of Primed and Framed Reference Points on Product Attribute Importance

Koert van Ittersum, Georgia Institute of Technology
Joost M.E. Pennings, University of Illinois
Brian Wansink, University of Illinois
Hans C.M. van Trijp, Wageningen University
[ to cite ]:
Koert van Ittersum, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2005) ,"The Effect of Primed and Framed Reference Points on Product Attribute Importance", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 113-114.