Examining the Relationship Between Consumer Values and Positive and Negative Affect

Fredric Kropp, Monterey Institute of International Studies
Anne M. Lavack, University of Regina
David H. Silvera, University of Tromso
[ to cite ]:
Fredric Kropp, Anne M. Lavack, and David H. Silvera (2005) ,"Examining the Relationship Between Consumer Values and Positive and Negative Affect", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 105-105.