Special Session Summary Global Consumption: (How) Does Culture Matter?

Cristel Antonia Russell, San Diego State University
Ana Valenzuela, Baruch College
[ to cite ]:
Cristel Antonia Russell and Ana Valenzuela (2005) ,"Special Session Summary Global Consumption: (How) Does Culture Matter?", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 86-89.