Special Session Summary Goals and Mindsets in Consumer Choice

Alexander Chernev, Northwestern University
Ran Kivetz, Columbia University
[ to cite ]:
Alexander Chernev and Ran Kivetz (2005) ,"Special Session Summary Goals and Mindsets in Consumer Choice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 82-85.