Special Session Summary Ordering, Layering, and Mixing Emotions: the Impact on Advertising Response

Kirsten Grasshoff, University of Pennsylvania
Patti Williams, University of Pennsylvania
[ to cite ]:
Kirsten Grasshoff and Patti Williams (2005) ,"Special Session Summary Ordering, Layering, and Mixing Emotions: the Impact on Advertising Response", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 76-78.