Special Session Summary Cognitive Mechanisms That Underlie Reference Price Effects

Manoj Thomas, New York University
[ to cite ]:
Manoj Thomas (2005) ,"Special Session Summary Cognitive Mechanisms That Underlie Reference Price Effects", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 72-75.