Roundtable Researching Visual Consumption

Jonathan E Schroeder, University of Exeter
This roundtable discussed methodological and theoretical issues of aesthetics, images, and vision as it pertains to consumer behavior via interdisciplinary research examples and exemplars. We surveyed recent efforts in studying visual issues in consumer behavior, including Web browsing and design, advertising interpretation, digital photography and visual tools in research. This session presented research methods for studying visual consumption, with an emphasis on interpretation, representation, and interdisciplinary methods. We introduced key literature sources, and draw upon participant’s own research to generate new insights into visual methods and topics in consumer research.
[ to cite ]:
Jonathan E Schroeder (2005) ,"Roundtable Researching Visual Consumption", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 71-71.