Choosing to Consume Later: Determinants of Future-Biased Choice

Suzanne Shu, Southern Methodist University Cox School of Business
[ to cite ]:
Suzanne Shu (2005) ,"Choosing to Consume Later: Determinants of Future-Biased Choice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 67-68.