Special Session Summary Emergent Moderators of Affective Response in Consumer Behavior

Robert S. Wyer Jr., Hong Kong University of Science and Technology
[ to cite ]:
Robert S. Wyer Jr. (2005) ,"Special Session Summary Emergent Moderators of Affective Response in Consumer Behavior", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 38-41.