Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals

Petia Petrova, Arizona State University
Robert Cialdini, Arizona State University
[ to cite ]:
Petia Petrova and Robert Cialdini (2005) ,"Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 32-33.