Special Session Summary Self-Generated Validity Effects in Consumer Research

Pierre Chandon, INSEAD
Vicki G. Morwitz, New York University
[ to cite ]:
Pierre Chandon and Vicki G. Morwitz (2005) ,"Special Session Summary Self-Generated Validity Effects in Consumer Research", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 270-273.