Special Session Summary the Application of Goal Systems Theory to Consumer Behavior

Andrew Mitchell, University of Toronto
Meng Zhang, University of Toronto
[ to cite ]:
Andrew Mitchell and Meng Zhang (2005) ,"Special Session Summary the Application of Goal Systems Theory to Consumer Behavior", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 17-20.