ACR Presidential Address Finding Legs: Generativity and the Everyday Language of the Consumer

Debbie MacInnis, University of Southern California
[ to cite ]:
Debbie MacInnis (2005) ,"ACR Presidential Address Finding Legs: Generativity and the Everyday Language of the Consumer", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 1-5.