Forewarning &Amp; Debriefing As Remedies to Deception in Consumer Research: an Empirical Study

Jill Gabrielle Klein, INSEAD
N. Craig Smith, London Business School
ABSTRACT - This research examines the effectiveness of forewarning and debriefing as measures to mitigate the use of deception in consumer research. Findings from an exploratory study suggest that these remedial measures may not only improve practice, but also lower respondent concern and increase the likelihood of research participation. Implications for researchers are discussed.
[ to cite ]:
Jill Gabrielle Klein and N. Craig Smith (2004) ,"Forewarning &Amp; Debriefing As Remedies to Deception in Consumer Research: an Empirical Study", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 759-765.