Creativity and Innovation: Consumer Research and Scenario Building

Laurel Anderson, Arizona State University
Paul Rothstein, Arizona State University
[ to cite ]:
Laurel Anderson and Paul Rothstein (2004) ,"Creativity and Innovation: Consumer Research and Scenario Building", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 747-752.