The Effect of Family Communication Patterns on Mothers’ and Fathers’ Perceived Influence in Family Decision Making

Aviv Shoham, University of Haifa
Gregory M. Rose, University of Washington, Tacoma
Aysen Bakir, Illinois State University
[ to cite ]:
Aviv Shoham, Gregory M. Rose, and Aysen Bakir (2004) ,"The Effect of Family Communication Patterns on Mothers’ and Fathers’ Perceived Influence in Family Decision Making", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 692-693.