Happiness in a Box. the Magic of Packaging At Mcdonald’S

Helene Brembeck, Goteborg University
[ to cite ]:
Helene Brembeck (2004) ,"Happiness in a Box. the Magic of Packaging At Mcdonald’S", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 696-696.