Special Session Summary Effects of Preference Elicitation Task on Consumer Reactions to Product Customization

Ana Valenzuela, San Francisco State University
Ravi Dhar, Yale University
[ to cite ]:
Ana Valenzuela and Ravi Dhar (2004) ,"Special Session Summary Effects of Preference Elicitation Task on Consumer Reactions to Product Customization", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 685-688.