Special Session Summary Aif I Could Be Like That.@: the Not-So-Harmful Effects of Social Comparisons on Consumers

Naomi Mandel, Arizona State University
[ to cite ]:
Naomi Mandel (2004) ,"Special Session Summary Aif I Could Be Like That.@: the Not-So-Harmful Effects of Social Comparisons on Consumers", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 610-610.