Special Session Summary Advances in the Psychology of Consumer Investment

Rongrong Zhou, HKUST
Michel Tuan Pham, Columbia University
[ to cite ]:
Rongrong Zhou and Michel Tuan Pham (2004) ,"Special Session Summary Advances in the Psychology of Consumer Investment", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 604-606.