Eating Guilt: Measurement and Relevance to Consumer Behavior

Ajay Sukhdial, Oklahoma State University
David M. Boush, University of Oregon
[ to cite ]:
Ajay Sukhdial and David M. Boush (2004) ,"Eating Guilt: Measurement and Relevance to Consumer Behavior", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 575-576.