Magnitude of Effects of Television Viewing on Social Perceptions Vary As a Function of Data Collection Method: Implications For Psychological Processes

L. J. Shrum, University of TexasBSan Antonio
[ to cite ]:
L. J. Shrum (2004) ,"Magnitude of Effects of Television Viewing on Social Perceptions Vary As a Function of Data Collection Method: Implications For Psychological Processes", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 511-513.