Consumer Complaint Behavior: Do Aother Customers@ Make a Difference?

Ruoh-Nan Yan, University of Arizona
Sherry Lotz, University of Arizona
[ to cite ]:
Ruoh-Nan Yan and Sherry Lotz (2004) ,"Consumer Complaint Behavior: Do Aother Customers@ Make a Difference?", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 491-492.