The Memetics of Transcendent Places

Charles S. Gulas, Wright State University
Kim McKeage, University of Maine
ABSTRACT - This paper examines transcendent retail places and uses the emergent theory of memetics to situate transcendence in the retail landscape. First, memetics will be discussed. Next transcendence will be defined. Then, the paper describes three retail food establishments and their transcendent elements, demonstrating why transcendence raises them above the sum of their parts to memetic stature.
[ to cite ]:
Charles S. Gulas and Kim McKeage (2004) ,"The Memetics of Transcendent Places", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 468-472.