Special Session Summary Diagnosing Identity: Exploring the Complex Relationship Between Consumer Identities, Motivation, and Health-Related Behaviors

Sonya A. Grier, Stanford University
H. Rika Houston, California State University, Los Angeles
[ to cite ]:
Sonya A. Grier and H. Rika Houston (2004) ,"Special Session Summary Diagnosing Identity: Exploring the Complex Relationship Between Consumer Identities, Motivation, and Health-Related Behaviors", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 458-461.