Special Session Summary Effects of Framing on Magnitude Perceptions of Prices

Manoj Thomas, New York University
Vicki Morwitz, New York University
[ to cite ]:
Manoj Thomas and Vicki Morwitz (2004) ,"Special Session Summary Effects of Framing on Magnitude Perceptions of Prices", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 454-456.