Extreme Foods: Expanding the Boundaries of Taste

Ann Veeck, Western Michigan University
EXTENDED ABSTRACT - The purpose of this paper is to explore variations in individuals’ food preferences as examined through an analysis of people’s encounters with new and unusual food. The theoretical foundation of this study is the omnivore’s paradox (Fischler 1980, 1988; Rozin 1976), which juxtaposes the attraction and distrust with which human beings (and other omnivores) approach new foods. The main thesis of the Aomnivore’s paradox@ is that the survival of omnivores depends on a predisposition to seek novelty and variety (neophilia), juxtaposed with a natural distrust of the unfamiliar (neophobia). In an evolving world, the durability of a species depends on its ability to adapt to the changes in its environment. Still, at the same time, the omnivorous creature must operate caution as it samples new options, taking care not to introduce harmful or poisonous substances into its system.
[ to cite ]:
Ann Veeck (2004) ,"Extreme Foods: Expanding the Boundaries of Taste", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 554-554.