Special Session Summary Implicit Measures of Consumer Judgments and Choice

Andrew A. Mitchell, University of Toronto
[ to cite ]:
Andrew A. Mitchell (2004) ,"Special Session Summary Implicit Measures of Consumer Judgments and Choice", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 541-543.