Special Session Summary the World According to Garp: the Influence of Lay Theories About Others on Consumer Judgment and Behavior

Gita V. Johar, Columbia University
Anirban Mukhopadhyay, Columbia University
[ to cite ]:
Gita V. Johar and Anirban Mukhopadhyay (2004) ,"Special Session Summary the World According to Garp: the Influence of Lay Theories About Others on Consumer Judgment and Behavior", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 396-399.