Roundtable Mediation Analysis

Dawn Iacobucci, Northwestern University
Adam Duhachek, Northwestern University
[ to cite ]:
Dawn Iacobucci and Adam Duhachek (2004) ,"Roundtable Mediation Analysis", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 395-395.