Impact of Culture on Cognition: an Evaluation of Judgment and Choice Processes Through a Collectivist Lens

Avinash Malshe, University of NebraskaBLincoln
James W. Gentry, University of NebraskaBLincoln
EXTENDED ABSTRACT - The marketing and psychology literatures identify a distinction between judgment and choice processes. However, Western (individualistic) perspectives dominate the discussion.
[ to cite ]:
Avinash Malshe and James W. Gentry (2004) ,"Impact of Culture on Cognition: an Evaluation of Judgment and Choice Processes Through a Collectivist Lens", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 364-365.