Special Session Summary Navigating Between Virtues and Vices: Moderators of Decisions Involving Hedonic Versus Utilitarian Choices

Uzma Khan, Yale University
Oleg Urminsky, Columbia University
[ to cite ]:
Uzma Khan and Oleg Urminsky (2004) ,"Special Session Summary Navigating Between Virtues and Vices: Moderators of Decisions Involving Hedonic Versus Utilitarian Choices", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 358-361.