Special Session Summary the Role of Unconscious Processes in Consumer Choice and Decision Making

Kyeongheui Kim, University of Minnesota
Robert S. Wyer Jr., Hong Kong University of Science & Technology
[ to cite ]:
Kyeongheui Kim and Robert S. Wyer Jr. (2004) ,"Special Session Summary the Role of Unconscious Processes in Consumer Choice and Decision Making", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 334-334.