Special Session Summary You Done Me Wrong (And That Ain’T Right): the Role of Betrayal in Consumer Behavior

Andrew D. Gershoff, Columbia University
[ to cite ]:
Andrew D. Gershoff (2004) ,"Special Session Summary You Done Me Wrong (And That Ain’T Right): the Role of Betrayal in Consumer Behavior", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 339-342.