Special Session Summary When What I Think Feel and Do Depends on Who I Am: Identity Effects on Judgment, Choice and Self-Reinforcement

Americus Reed II, University of Pennsylvania
[ to cite ]:
Americus Reed II (2004) ,"Special Session Summary When What I Think Feel and Do Depends on Who I Am: Identity Effects on Judgment, Choice and Self-Reinforcement", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 335-338.