Special Session Summary Consumer Reactions to Marketing Practices: Skepticism, Suspicion, and Payback

Peter R. Darke, University of British Columbia
[ to cite ]:
Peter R. Darke (2004) ,"Special Session Summary Consumer Reactions to Marketing Practices: Skepticism, Suspicion, and Payback", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 329-332.