Alet’S Make a Trip Together@: an Exploration Into Decision Making Within Groups of Friends

Alain Decrop, University of Namur
Claude Pecheux, LABACC, Catholic University of Mons
Geraldine Bauvin, Unilever
ABSTRACT - This paper presents an exploratory interpretative study of decision making within groups of friends. Eighteen groups were observed and interviewed while making leisure decisions. Emerging findings highlight the functions related to friend parties and their decision-making process. A conceptualisation with four major decision-making steps (i.e., suggestion, discussion and evaluation, organization, and post-experience evaluation) is suggested, which departs from traditional models such as the EKB model. Further, the major issues of conflict and role distribution are discussed. An original typology of groups of friends closes the paper.
[ to cite ]:
Alain Decrop, Claude Pecheux, and Geraldine Bauvin (2004) ,"Alet’S Make a Trip Together@: an Exploration Into Decision Making Within Groups of Friends", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 291-297.